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About Us

Opportunity knocked on our rural Iowa town, and Storm Lake Honda/Arctic Cat opened the door. Now, 30 years later, our small town dealership has grown to be in the top 10% nationally with Arctic Cat, top 50 in the nation and one of the highest volume dealers for Honda in the midwest. It could be our 15000 square foot building located in the heart of our, population of 10,000, town. It could be our large selection of parts and accessories. We think that it is our year around enthusiasm and customer involvement that keeps our doors swinging. We just don’t “drive a good deal,” we actually do a good deal of driving with our customers to exciting and beautiful places. From our frosty snowmobile trips to West Yellowstone, Black Hills and Wisconsin, to our sun filled motorcycle trips to Texas, Arizona and South Carolina, or our adrenalin filled professional Arenacross and Supercross team. Storm Lake Honda/Arctic Cat offers riding at it’s finest.
For our home-bodied customers, we provide very active motorcycle (Western Iowa Cycle Riders) and snowmobile (Blizzard Busters) clubs. Activities range from supper rides every other Wednesday to poker runs throughout the year. We also owned and operated a very challenging motocross track for our growing motocross support program along with an annual golf tournament at a local golf course. How’s that for customer dedication? Did I mention that we only have a staff of 12? We are glad this opportunity knocked on our door 31 years ago. And we now love knocking people out with our deep commitment and superior service. That, we think, is what being #1 is all about!

Storm Lake Honda Timeline

1977 Larry Schultz & Ken Newbrough opened the doors to their new Honda/Yamaha dealership
1983 The dealership became exclusive Honda dealer
1989 Arctic Cat snowmobiles arrived

Awards

1985 Honda’s Challenge to the Leaders Award
1986 Honda’s Challenge to the Leaders Awards
1993-2002 Arctic Cat District Dealer of the Year
1996 Tigershark District Dealer of the Year
1996 Business Improvement of the Year (new building was complete)
1999 Arctic Cat National Dealer of Year
2002 Nomination for Business Improvement of the Year (City of Storm Lake, addation was complete)
2003 Honda’s “Holiday in Japan” Qualifier #50 out of only 100 dealers!
2008 Honda Dealer Invitational to the Honda Hoot - Only 50 dealers selected in the US!
2009 Honda in Hawaii trip winner - Top 100 Nationally

Storm Lake Honda Outside Involvements
Pheasants Forever
Dollars for Scholars
Ducks Unlimited
Farm Bureau
Pork Producers

Jen Mattson and Crystal Gronau (not pictured) make up our office staff.
Our very knowledgable service department consists of Zeke (25 plus years) Will Miller (1 year) Orin Cheever (10 years) Garrett Noll (10 years).
Our pars department is Cory McGriff (3 years) Dave Miller (27 years) and Nick Aberson (5 years).

Storm Lake Honda
207 E. Milwaukee Storm Lake IA 50588
Phone: 712-732-2460 Fax: 712-732-2463

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